Avangate BV, Shareware registration service and full service e-commerce provider for online software sales is sponsoring, second year in a row, the Software Industry Conference (SIC) in Denver, Colorado. Avangate presence is set to be interactive and the team is ready to exchange and share ideas not only on eCommerce platforms but on sales and marketing techniques.

At the conference, Avangate plans to give no presentation of its services and products and concentrates instead on sharing experience and providing know-how - Avangate team will be there and one can already establish meetings by simply accessing the dedicated web page www.avangate.com/sic2007.

"We know software professionals need more than just eCommerce platforms demystified; electronic software distribution is a round-up business and it takes sales, marketing and strategy good sense. Avangate has got some strong experience in software sales and at SIC 2007 we are open, ready and happy to share our knowledge on how to make big profits in the software industry" claims Dragos Stanescu, Sales and Marketing Manager, Avangate B.V.

The key speech in the event will be given by Adriana Iordan, Web Marketing Manager at Avangate B.V., on "Web Metrics for Software Vendors". Together with well known Dave Collins who will be talking on "Log analysis: Reaching the Gold in the Rubble", the Avangate web marketing expert, Adriana Iordan, will host Saturday, the 14th of July, an open discussion on how to measure and enhance successful campaigns on the web.

Especially for the 2007 SIC edition, Avangate has also prepared a commercial offer with cool fees and cool features software vendors can make the most of. To see the Avangate special offer for SIC conference participants please visit www.avangate.com/sic2007 and for all facts and tips on eCommerce sales & marketing please visit the Avangate booth throughout the three event days.

Avangate team is also representing some of its partners and will offer special gifts on their behalf, with the support of CustomCD.us: Antamedia, Blumentals, Datamystic, HHD Software, ISO Buster, VSO Software.

The Software Industry Conference is a three day event, July 12-14, 2007, that culminates with the Shareware Industry Awards ceremony. The three day event will be held at the Hyatt Regency Tech Center in Denver, Colorado, July 13-15 2006. With all that's going on, this will be the premiere software marketing event of the year. We'll see you in Denver!

For further information, contact:

Avangate
Tel.: +31 20 890 8080
Web: www.avangate.com