Company will advise on creating Internet Protocols.

Carlsbad, CA July 21, 2004 -- Search Engine Optimization, Inc., a leader in the search engine optimization field, announced today that it has become an affiliate member of the World Wide Web Consortium.

The World Wide Web Consortium (W3C) was created in October 1994 to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. In just over seven years, W3C has developed more than fifty technical specifications for the Web's infrastructure.

"We are honored to become an affiliate member of the World Wide Web Consortium. It allows our company to be a key player in the development of Internet protocols – something that's of vital interest to our clients and the general Internet community," said Garry Grant, president of Search Engine Optimization, Inc.

Future goals of the World Wide Web Consortium include:

Universal Access: To make the Web accessible to all by promoting technologies that take into account the vast differences in culture, language, education, ability, material resources, access devices, and physical limitations of users on all continents.

Semantic Web: To develop a software environment that permits each user to make the best use of the resources available on the Web.

Web of Trust: To guide the Web's development with careful consideration for the novel legal, commercial, and social issues raised by this technology.

Other goals of the World Wide Web Consortium are ensuring access to the Web by many devices (PDAs, cell phones, etc.), promoting best practices, coordinating with international regulatory bodies, accounting for cultural diversity, and encouraging research.

Many of these issues are key to the evolution of search engines, and as a result, Search Engine Optimization’s client work and future growth.

"The World Wide Web is in its infancy. We are thrilled that we will be helping it grow and evolve into an increasingly robust technology that plays a greater role in our lives," added Mr. Grant. http://www.seoinc.com/

About Search Engine Optimization, Inc.

Search Engine Optimization, Inc. is a professional search engine optimization firm specializing in achieving high rankings for their clients on the Internet’s major Search Engines. SEO Inc. leverages over 40 years of combined development of best of breed methodologies to place Web sites in top search engine positions. SEO Inc. has offices in Carlsbad and Los Angeles CA. For more information, visit http://www.seoinc.com or call 1-877-736-0006 or 1-760-929-0039.