CAMBRIDGE, England, July 2 -- Cambridge technology start-up Sonnet Models are set to change the way aspiring models get onto the books of the world's leading modelling agencies through a newly-launched Facebook application.

Based on the public's votes, the 'Sonnet Face of the World' competition will allow any aspiring Kate Moss to get the attention of top modelling agencies around the world. Sonnet currently has partners in 33 locations and all finalists will secure contracts with leading agencies such a......