FOR IMMEDIATE RELEASE
DEC. 5, 2005

LAVAMIND LAUNCHES PLAYACTIVE AT THE $600 MILLION CASUAL GAME MARKET

LavaMind, a San Francisco-based game company that has been producing award-winning games for over a decade, has just launched PlayActive (www.playactive.com), a game publisher focused on the $600 million casual gaming market.

Over the past five years, the market for casual games has grown from almost nothing to a multimillion dollar business dominated by puzzle games, card games, and word games. ......