VINÇA, France (June 21st, 2005) – Active+ Software has launched a new version of its email software eMill which brings powerful features to improve list management and message tracking. As these two steps are key elements for a successful campaign, Active+ Software has focused its development on adding new tools offering more flexibility and more power.

With eMill v3.3, Active+ Software enhances the accuracy of list filtering in order to optimize the emailing projects efficiency. It is now possible to associate several filters and, then, decide if the recipients must match all the filtering criteria or only one of these. Moreover, two list filtering criteria have been added 'is empty' and 'is not empty'. These evolutions allow the eMill users to send highly targeted campaigns maximizing their impact and ROI.

eMill v3.3 is also offering new enhancements for its message tracking module. It is now possible to assign an individual name to each message link. This key feature makes the message tracking analysis more thorough. For instance, users will be able to analyze the click rate variations according to the link positionning within the message or to give a representative name to a link with a long URL. These evolutions complement a unique offer as eMill is one of the few emailing solution to offer a message tracking module available without having to pay a recurring fee. It is fully integrated within the user infrastructure allowing him to control the data confidentiality and to use it without any limitations.

A trial version of eMill is available for download on the Active+ Software website: http://www.activeplus.com/us/products/emill/

###

Requirements
• Windows 2000, Windows XP or Windows 2003.
• Internet Explorer 5.5 or later.
• 20 Mo hard disk space.
• The message tracking module works with Internet Information Services (IIS is not available with Windows XP Home Edition).

eMill comes in 4 editions: Professional (US$ 499.00), Enterprise Bronze (US$ 2,995.00), Enterprise Silver (US$ 5,695.00), Enterprise Gold (US$ 9,995.00) and Enterprise Platinium (US$ 14,995.00).

More information on Active+ Software and its range of products at:
http://www.activeplus.com/us/info/press/

About Active+ Software
Active+ Software has been created in Boston in 1997 and is established in southern France since 1998. Daniel Doguet who created, as a Senior Software Engineer, successful commercial products for various companies, gathered a team of young engineers to start Active+ Software in '97. The rapid growth of the Windows NT platform as an emerging standard provided the opportunity for developing OS enhancing utilities that would provide companies with the robustness required for their server applications. Relocated in Southern France in the 11th century village of Vinça, Active+ Software has become a recognized Windows NT specialist, supplying major international customers with its software utilities. Moreover, the team has since then added new products like eMill, a complete and flexible emailing workshop.

Web site: http://www.activeplus.com