This year, for Valentine’s Day, MatchUpSingles www.matchupsingles.com, debuts its new web site, with an intelligent agent that crawls the database twenty-four hours a day every single day to come up with the most appropriate matches. To do its work, the agent relies on a series of questions White developed with leading psychologists.

Phoenix, AZ February 14, 2004 –- The “technology” for people-matching improves every day, according to Ed White, founder of MatchupSingles, who has been improving it personally for twenty-five years since he launched his first match-up devices to be used wherever singles groups gathered before the growth of the Internet.

This year, for Valentine’s Day, MatchUpSingles www.matchupsingles.com, debuts its new web site, with an intelligent agent that crawls the database twenty-four hours a day every single day to come up with the most appropriate matches. To do its work, the agent relies on a series of questions White developed with leading psychologists.

Users who want to enter the MatchUp database may do so at no cost by logging on to the site, www.matchupsingles.com, and completing the thorough profile. When a match is found, the agent will send an automated email to both parties with their score as a match (perfect =100%), allowing either to choose whether to investigate further.

However, for privacy reasons, the intelligent agent can only find you if you already agree to be in the database, so MatchupSingles is offering free registration to build the number of people the “intelligent agent” can match with. Even customers of other dating services who simply wish to get better matches can register and fill out the profile at www.matchupsingles.com to be considered for the special agent.

MatchUp Singles technology is a proprietary algorithm for matching people of any gender, race or religion with the mates of their choice. In use for over twenty years, MatchUpSingles’ compatibility engine technology uses special weighting factors to match couples on a percent compatibility basis. 90 or above is a match made in Heaven. 75 is the relationship version of the Gentleman’s “C”.

Ed White, CEO of Interactive Digital Corporation, the developer of MatchUp technology, says “I’ve been at this for twenty-five years, trying to find the best way to make matches. I’ve studied my own excellent marriage to see what makes it successful. And the questionnaire has been developed by a team of psychologists to create the kind of matches that blind dates, bar scenes and existing singles sites don’t generally achieve.”

The compatibility engine technology will also be offered to other web sites as a premium service they can sell to existing customers to retain them. The technology will be co-branded or private labeled, as the individual site desires. The site may offer the premium matching service as a value-add at no additional cost to its subscribers, or may develop another level of subscription for the more intense and perfect matching.