Building on the soaring popularity of No-Limit Texas Hold ‘Em Poker, All N Poker is going all in with the national introduction of its line of No-Limit Texas Hold ‘Em poker clothing and accessories. No-Limit Texas Hold 'Em players and fans have not previously had a brand linked to their favorite game.

Sacramento, CA August 31, 2004 -- Building on the soaring popularity of No-Limit Texas Hold ‘Em Poker, All N Poker is going all in with the national introduction of its line of No-Limit Texas Hold ‘Em poker clothing and accessories. No-Limit Texas Hold 'Em players and fans have not previously had a brand linked to their favorite game.

“Finally fans of No-Limit Texas Hold ‘Em have a product that shows everyone they aren’t afraid to go all in,” said 24 year-old All N Poker co-founder Will Hunt. “With products featuring slogans such as ‘Dominate the Table’ and ‘do you go all in?’ fans of the World Poker Tour and the World Series of Poker now have a complete line of t-shirts, hats and visors to wear at the poker table, on campus or around town,” Hunt said.

Product introductions began at the $1 million Legends of Poker Tournament at the Bicycle Casino in Los Angeles and at several casinos in Las Vegas. In addition to marketing at casinos and cardrooms, the company plans to run hold ‘em tournaments at college campuses across the United States in the “Go All In Tour.” The first stop is Sept. 25 in Sacramento, CA. Advance registrations will be accepted online at www.allnpoker.com .

“We’ve built this brand based on quality products and word of mouth,” said co-founder Pat Maloney. “People are telling their friends about All N Poker on campus and at their weekly poker games which is creating excitement about the brand.” Additional announcements are expected about affiliations with poker-playing celebrities and professional poker players interested in All N Poker sponsorship and endorsements.