With the Acceleration of Digital Media Consumption, Gerald Abrahamian Provides Insight On This Years Conference

Los Angeles, CA – October 11, 2004 – The acceleration of Digital Media Content creation, distribution, and consumption was on the minds of attendees at this year’s Digital Hollywood Conference, according to Gerald Abrahamian, Media and Entertainment Practice Manager for Plutus Enterprises, a leading provider of comprehensive solutions for global entertainment clients. The conference was held at the Loews Hotel in Santa Monica California.

Speaking about the event, Gerald Abrahamian said, “As the battle for consumer attention heats up, there is a need to manage the promotion and exploitation process of digital content. Proper management will drive revenue and profitability for today’s Media and Entertainment companies. Consumer’s entertainment experience in the last 30 years was spent watching television, and now consumers are playing video games, surfing the Internet, on wireless phones, or listening to digital downloaded music. The key is proper execution through all Media and Entertainment channels, and this is where Plutus Enterprises has the capabilities and experience to help companies achieve maximum exploitation and promotional opportunities.”

Plutus Enterprises currently offers a solution that will help Media and Entertainment companies manage the content creation, channel evaluation, marketing, sales, licensing, and distribution processes in order to drive optimal revenue and profit potential for branded assets. “With so many forms of consumer media devices and channels, it has become increasingly important to make sure the execution of the entire process generates the greatest revenue and profit potential,” said Gerald Abrahamian. “One misstep in the distribution process could alienate your targeted consumer, consequently ending up in financial disaster. With digital media, it is no longer a matter of just licensing content, but proper management and execution of the vision for a digital asset in order to maximize the exploitation and promotion of a company’s assets.”