· Unique hierarchy structure

· 5 campaign types (fixed, day, clicks, percent, free) and 1 campaign type reserved for future use (images)

· Campaign targeting for:
 · date interval (date from - date to; 1.6.2002 - 7.6.2002)
 · time interval in a day (time from - time to; 9:00 - 15:00)
 · weekday (saturday and sunday only)
 · client (max. client count, max. period count, max. period time)

· Campaign priority (if not defined a campaign has low priority; if defined higher number means higher campaign priority)

· Campaign is targeted for specified order, the order has a relationship to specified advertiser

· Advertising zone is specified by page and page position

· One campaign can belong to one or more advertising zones if pages are entered in tree structure, campaign can belong to zone and it's sub-zones in pages tree structure

· User can define page capacity for every page if not defined default page capacity is used

· User can define page capacity in a day for every page if not defined default page capacity in a day is used

· Every page has specified category to which the page belongs (business and economy, ...)

· Banner targeting for:
 · date interval (date from - date to; 1.6.2002 - 7.6.2002)
 · time interval in a day (from - to; 9:00 - 15:00)

· Banner is targeted to specified order or campaign indirectly through banner weight; banner weight determines probability, that defined banner will selected from a set of advertiser's banners

· Banner is specified optionaly by html code or image url and image reference url

· Banner flag define, if statistics will collect data about click through and images sended

· Default banner definitions for default page and all page positions allow to send default banner in situations, when none other banner was selected from set of banners

· High performance - Over 100 milion banners can be resolved per 1 day (Dual Athlon 1500)