Standard MS Access reports are easy to use but have several limitations as you know.

* Poor set of graphic objects you can use. So the design of standard MS Access reports can look tediously and similar.
* When you want to export the report instead of printing them. Using the built in MS Access function you can export MS Access to MS Word but you loose all graphics object by this method, the MS Word document contains only text.
* Third party add-ins which export MS Access report in PDF for example still produce very poorly designed reports.

MS Access reports created using AceHTML Reports are not limited by design or export functions.
AceHTMLReports creates reports in HTML code, so you can immediately send it by email or publish it to a web site.